Digital Locations Selects Nikaza as Location Intelligence Partner
The Company will begin offering Context Hub to help its clients bridge the gap between the physical and digital worlds
Santa Barbara, CA - December 14, 2017 - Digital Locations, Inc. (DLOC), a provider of proximity-based data solutions that help businesses better understand and interact with consumers in various physical locations, today announced that it has entered into a Partner Agreement with Nikaza Inc. The agreement allows Digital Locations to offer the Nikaza location intelligence platform, known as Context Hub, as a core solution of its product suite.
Nikaza, through its integrated offering of custom software and hardware, has developed a platform that serves as a bridge between the physical and digital worlds, helping businesses transform their locations into smart venues. To learn more about Nikaza, please visit www.nikaza.io
Jerry Hug, Digital Locations Inc.’s CEO, commented, “As we begin to assemble best of breed proximity based data solutions, we are very excited to partner with Nikaza to offer its market leading solution to our clients. As the majority of mobile users consume content indoors, advertisers and brands are now focused on delivering micro-location content and campaigns, and collecting accurate data to measure visitation and dwell time. Helping clients solve these complex issues provides an enormous opportunity for us moving forward.”
According to Research and Markets, proximity marketing is a $52 billion market by 2022, with a compound annual growth rate of 29.8% between 2016 and 2022. This spectacular growth is driven by the need for more personalized location-based services and the ability for businesses to engage with consumers on a very personal level wherever they are.
About Digital Locations, Inc.
Digital Locations, Inc., is a provider of proximity-based data solutions that help businesses better understand and interact with consumers in various physical locations. By deploying our network of smart on-site devices, we make it possible for businesses to digitally interact with their audiences, over Wi-Fi or Bluetooth, and collect valuable location-specific data. Our data analytics team then helps make sense of the large quantities of collected data, so businesses can implement highly effective location-based programs, such as advertising or brand engagement. Whether the locations are airports, sports venues, movie theaters, malls, or any place where people are, we enable smart interaction and data collection.
To learn more about Digital Locations please visit www.DigitalLocations.com